Funding and support is available to enable entrepreneurial organisations in the UK to demonstrate the potential of digital technologies to bring scale to service provision focused on extending access to the creative arts for those aged 65 and over.
Successful applicants can expect to receive:
- Grant funding for each project of up to £90,000, depending on the requirements and the number of projects that receive funding.
- Funder support for project delivery over an 18-month period.
- A support package including mentoring, marketing and communications advice and networking opportunities.
Unlike many other investors, Nominet Trust and The Baring Foundation:
- Do not ask for an equity stake in the organisation, nor request loan repayments.
- Allow successful ventures to retain any IP developed with the funding.
The Nominet Trust and the Baring Foundation have launched the new £500,000 Digital Arts and Creative Ageing collaborative grant funding programme.
The programme aims to improve engagement with the creative arts by older people across the UK, with the associated benefits to general health and wellbeing which such participation brings.
Funding is not available for:
- Organisations that represent a political party or a political lobbying group.
- Hardware or software procurement projects; for example, a project to equip a school with PCs, buy software licences, or install wi-fi for a community.
- Website improvements where no new functional or service delivery innovations are created.
- Website development unless the project and organisation meets the funding criteria.
- Core organisational running costs.
- Organisations that simply want to add digital to existing services in order to make them more efficient or cost-effective.
Entrepreneurial-minded organisations that have already demonstrated the distinctive value that digital technology and the internet can bring to connecting older people with the creative arts, and the beneficial social outcomes offered by this broadening of digital engagement, are eligible to apply. Organisations should share a belief in the potential of the internet and digital technology to offer innovative approaches to engaging the over 65s in the creative arts.
Organisations must be a registered legal entity to receive funding. Applications are welcome from a wide variety of UK-based organisations including social organisations such as a charity or Community Interest Company (CIC), or for-profit organisations (perhaps a residential care home, retirement village, a theatre, art centre, museum or community centre).
- Should have a clear and demonstrable social purpose and be able to provide evidence of social value delivery on an on-going basis.
- Will be UK-based, and must be working with beneficiary groups in the UK.
- Will already be a registered legal entity, or prepared to become one.
- Must be able to demonstrate that the initiative can generate social, user and financial value, with the potential to be self-sustaining.
- Should be ready to scale, having evidence that it has already piloted the product or service, gained traction from users and beneficiaries and have evaluated their existing work - and used that learning to improve the product or service.
- Will ideally have channels to market (and potentially partnerships) already in place.
- Will have access to in-house tech expertise.
- Will have experience of the creative arts and/or delivering services to older people.
- Should have an understanding of the marketplace the digital product or service is entering and be able to explain why their proposition is differentiated from existing provision.
- Must be able to demonstrate that digital technologies are critical to the delivery of the product or service.
- Will already have an existing digital product or service, which this fund can help to develop to its next growth stage.
- The digital technologies being used can include electronic tools, systems, devices and resources, such as the internet, digital radio and TV, the internet of things, online games and applications, as well as devices such as laptops, tablets and mobile phones.
- May be using digital technology as a tool to enhance the practice of more traditional media, often used as part of the process for creating an artwork, for example Skype-facilitated collaboration to write a play, or for dissemination of otherwise inaccessible cultural experiences, for example simultaneous online curation or technological aids that enable or enhance older people’s access to physical exhibitions.
- May be using digital technology as a medium if it is essential to the production of an artwork, for example the use of an iPad to record or manipulate images or sound and to display these.
Funding and support is available to enable entrepreneurial organisations to demonstrate the potential of digital technologies to bring scale to service provision focused on extending access to the creative arts for those aged 65 and over. Applicants should be able to provide early evidence of user value already delivered and explain how funding will be used to take their existing product or service to the next stage of development.
The creative arts includes music, singing (including opera), film, dance, drama, creative writing, design (including graphic design), photography, painting, drawing, printing, craft, sculpture, or installation art.
By the end of this funding, organisations will have:
- Demonstrated a model of scale and sustainability for using digital technology to engage older people in the creative arts.
- Developed a strong evaluation methodology.
- Provided evidence to inform decisions about the wider use of digital technology to engage older people in the creative arts.
Details of future funding rounds will be reported as they become available.
Application forms are available to complete online at the Nominet Trust website.
As part of the Stage 1 application, applicants will need to film a 90-second video pitch which helps to introduce the team and project. The pitch should outline the proposal, its current stage of development, what evidence has already been collected to demonstrate its effectiveness, and how the funding will help it to scale or become sustainable.