Funding to support various audience related activities in the UK, including film festivals, distribution releases, multiplatform distribution proposals, touring film programmes, large scale and ambitious film programmes.
The programme has a total annual budget of £5.6 million, to be distributed through to strands. These are:
Project awards to support nationally significant proposals where the funded activity will grow priority audiences, offer greater choice and meet the outlined objectives of the fund; and
Organisational awards to support proposals that enable organisations with proven sector experience to offer a range of year-round activity that meets the outlined objectives of the fund.
Project Awards will be made in accordance with the scale and ambition of the proposals, and with the extent to which they meet the BFI objectives. BFI expects the majority of awards approved to be between £20,000 and £50,000 with an upper limit for proposals of exceptional scale or ambition of £200,000.
Organisational Awards will also be made in accordance with the scale and ambition of the proposal, and with the extent to which they meet the BFI objectives. BFI expects the majority of awards approved to be between £50,000 and £200,000. At the BFI’s discretion Organisational awards of over £200,000 may be made.
The BFI Audience Fund has been established to support various audience related activities such as film festivals, distribution releases, multiplatform distribution proposals, touring film programmes, large scale and ambitious film programmes.
The objectives of the Audience Fund are to:
- grow the diversity of audiences engaging with film; develop the 16- to 30-year-old audience for film;
- increase access to independent British and international film for audiences, especially those outside London;
- enhance confidence, best practice and capability of the sector;
- increase access to the UK’s screen heritage via the BFI’s National Archive of film and TV, and those of the regions and nations; and
- increase engagement with BFI supported activities and cultural programmes across the UK, and enhance the quality and cultural depth of audience experience.
The Fund replaces the separate Distribution, Film Festival, Programming Development and Neighbourhood Cinema Funds which ran until March 2017. The Audience Fund is underpinned by BFI’s desire to boost diversity and inclusivity, and to build a broad film culture across the UK which recognises and values the quality of difference and seeks to rebalance under-representation on screen, in the workforce and in audiences.
The BFI cannot support the following costs:
- those unrelated to film audience development activity;
- parties, including opening and closing night galas;
- large scale capital expenditure (small scale expenditure if directly related to the delivery and outcomes of the proposal can be included);
- filmmaking projects and workshops;
- events that are predominantly showcases for locally made films (whether amateur or professional) or student work;
- activity that is already specifically supported by another external source of funding;
- proposals that focus on other art-forms such as literature, dance on film, poetry film, opera or artists’ moving image – these fall under the remit of the Arts Council.
The fund is open to a range of organisations operating in the UK, including:
- Limited liability companies or partnerships registered at Companies House.
- Community interest companies
- Local authority or statutory bodies
- Charities or trusts registered with the Charity Commission (including UK universities).
Applicants for Project awards can apply for funding towards costs that directly relate to the delivery of the proposal, including a portion of costs for organisational overhead, if they can demonstrate these costs are not covered by other sources of funding and are outside the day-to-day running costs of the organisation.
Applicants for Organisational awards can apply for funding towards costs that directly support ongoing work to grow audiences for independent British and specialised film, but must have a focus on new and younger audiences and can include a portion of costs for existing staff and organisational overhead. This must be a main purpose of the organisation.
Applications must be submitted no fewer than 16 weeks before the proposed activity is due to begin or prior to the fund deadline.
An acknowledgement of application receipt will be made 10 working days from the date the application is made or the fund deadline.
A decision on applications will be made 12 weeks from the date the application is made or the fund deadline.
For assistance with making an application or for any queries relating to the BFI Audience Fund, interested parties should contact firstname.lastname@example.org