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Marketing your business

Creating a marketing plan

Before you plan

Running market and customer research can be helpful before you create a marketing plan.

This Business Gateway guide gives information on:

  • market and customer research
  • types of data available
  • how to interpret market information

Marketing on a budget

This guide from Business Gateway is about marketing on a budget.

It explains how to:

  • review and evaluate the amount of money you spend on marketing
  • keep your regular customers
  • attract new customers

Digital strategy

Highlands and Islands Enterprise (HIE) offers digital strategy workshops

It explains how to use websites and social media to:

  • get market intelligence
  • engage with your customers
  • get business insight to inform your digital strategy

Design for businesses

Business Gateway has guidance on design for your business.

It has general information about design including:

  • design principles
  • brand design
  • working with designers
  • designing for products and markets
  • protecting your design

It also has information on designing your service or product for customers.

This includes:

  • identifying your users
  • observing and analysing users
  • the business case for inclusive design
  • the importance of ergonomics

Advertising your business

Business Gateway offers a guide on the basics of advertising your business.

It includes information on:

  • where and how to advertise
  • what advertising can do for your business
  • how to manage the advertising process
  • how to get value for money

Branding your business

Business Gateway has a guide on the basics of branding.

It has information on:

  • how branding works
  • how you can use it to help improve your business
  • how to create a brand and budget for it
  • the different techniques of brand management

Sales channels

This Business Gateway guide looks at sales channels for your products.

It explains:

  • the different options you have
  • their strengths and weaknesses
  • how you can use them to your advantage
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