Marketing and advertising: the law

Last updated: 24 April 2018

There are regulations that restrict what advertisers can and cannot do.

As well as the regulations, there are 2 advertising codes of practice that you need to follow to help you advertise legally.

You must describe your product or service accurately.

Visit GOV.UK for information on:

  • regulations that affect advertising
  • advertising codes of practice
  • describing your product
  • direct marketing

Visit GOV.UK