Keith founded Reed Screening, one of the UK's largest employee screening businesses. He has been appointed to the Ministerial Advisory Panel on Future of Work and advises on the UK's labour market strategy. He received a Commendation Award from the Home Office for services to recruitment. Keith is also chair and company director of SAFERjobs, a charity which tackles labour market issues. He has an MBA from Aston Business School and is a Fellow of both the Chartered Management Institute and the Institute of Leadership and Management.