Eligible start-ups from anywhere in the world may apply to participate in a UK-based ten-week business development and mentoring programme.
IAG and L Marks are looking for early-stage investments with each participant receiving a bespoke investment offer prior to joining the programme. In cases when a long term business opportunity is identified, IAG may offer a financial investment in exchange for a small share of the start-up. Key benefits for applicants include collaboration, investment opportunities and strategy development. Whilst participating in this 10 week programme, start-ups will receive the following opportunities:
- Testing products and services with IAG.
- Applying for investment from both IAG and L Marks.
- Receiving mentorship from senior industry leaders such as CEO of British Airways Alex Cruz, CEO of IAG Cargo Andrew Crawley and IAG Director Robert Boyle.
This scheme is a collaboration between L Marks and International Airlines Group (IAG). Start-up partnership support will be delivered whilst tackling some of IAG's business challenges. This scheme represents an exciting opportunity for start-ups to obtain access to an airline group that currently owns British Airways, Iberia, IAG Cargo, Aer Lingus and Vueling Airlines. IAG have been working alongside start-ups for the past five years. The launch of Hangar builds upon this prior experience.
This ten week programme will allow participants to trial their products at scale, whilst working closely alongside the IAG senior management team and other experts across the group. IAG is looking to test and trial promising products and services with airline customers.
Applications from the following individuals and entities will not be considered:
- The organisers and any member of their corporate group.
- Respective directors, officers, employees and agents which includes members of the Hangar 51 Committee, external business advisors and anyone who is involved with the design, production, promotion, execution or distribution of the programme.
- Members of any such person's immediate family or household.
Applicants will fit into one of the following two categories:
- Individuals or teams who have not already formed a legal business entity.
- Companies and corporations, limited liability companies, partnerships and other legal entities.
Applicants should be over the age of 18 years old. IAG are particularly looking to work alongside start-ups that specialise in data, business processes and improving airports.
Applications must focus upon one the following four areas:
- Improving airports. IAG is looking for solutions that will make the travelling process seamless from beginning to end. Technologies will be welcome that will allow IAG to make the airport experience easier, faster and more enjoyable for customers by providing them with a wide range of options.
- Digitising business processes. Solutions are required that will transform internal processes and drive operational efficiency and productivity, whilst helping to improve customer experience.
- Data-driven decisions. Solutions are needed that will help IAG to improve their use of existing data and that will supplement this with new information, increasing customer satisfaction. This could include solutions that involve loyalty and journey disruption management.
- Wildcard. Applications are welcome from technologists and entrepreneurs who are transforming customers' lives, identifying how their innovations might apply to the airline industry.
Before joining the programme, terms and conditions will be agreed in terms of investing a capped capital amount in return for a mutually-agreed equity level. Due to the fact that Hangar 51 is open to teams at every stage of business, a minimum level of equity is not taken. Although discussions are welcome regarding investment throughout the course of the ten week period, final decisions concerning funding are usually made towards the end of the programme and the collaboration period.
Match funding is not a stipulated requirement of this scheme.
Not applicable to this scheme.
This scheme is now closed. The last deadline for applications was 6 November 2016. Information regarding any future deadlines will be given once available.
Applicants will need to provide information about themselves, their product or service, their team and their company within their application. The programme has four stages. Pitch day will take place 6 December 2016. This will give start-ups the opportunity to pitch to IAG senior leaders and over 100 business representatives in order to compete for a place on the programme. Applicants will have the chance to expand upon their application, convincing the panel that they are suitable for the programme.
The programme itself will begin 9 January 2017. This will be a 10 week period of intensive collaboration. Over time, key objectives will be set in terms of what participants wish to achieve in collaboration with IAG. Participants will receive mentorship from senior leaders and external experts in order to help work towards these goals.
Demo day will take place 14 March 2017. This is where participants will have the opportunity to demonstrate what their start-up has achieved over the course of the ten week period and will present their proposal for future engagement with IAG.