Food and drink businesses based in Scotland are encouraged to contact the new Connect Local to find out what support and advice they could receive. The aim of this scheme is to alter behaviour in terms of food and drink production, promotion and procurement in a manner that will ultimately lead to consumer purchasing towards local choices.
Connect Local is a free service that may offer advice concerning the following topics:
- Business development and finding new local markets.
- The creation of food tourism trails.
- Branding, marketing and digital promotions.
- Maximising the impact of attending events.
- Sources of private and public.
- Food and drink legislation.
- Forming common interest groups and network.
- Developing regionally based market development initiatives.
Connect Local will work with businesses on a one-to-one basis, in a small group setting amongst others who have experienced similar challenges, or they can provide larger events that will reach a much wider audience.
The decision by Great Britain to leave the European Union is viewed by some politicians to be a threat to Scotland's jobs, prosperity and economy and it is hoped that new services such as Connect Local will support the food and drink sector to continue as before. The Scottish food and drink industry accounts for 21% of businesses in Scotland, generating a yearly turnover of £14.3 billion. Connect Local was launched publicly on St Andrews Day, 2016 by Fergus Ewing, the Cabinet Secretary for the Rural Economy and Connectivity.
Connect Local is a free, advisory service that may be used by the local Scottish food and drink sector. Funded by both the Scottish Government and the European Maritime and Fisheries Fund, this scheme is delivered by an expert team from SAC, SAOS, Scotland Food & Drink and Seafood Scotland.
This service includes a specialist element that focuses upon seafood. This is funded by the European Maritime and Fisheries Fund and the Scottish Government, delivered through Seafood Scotland and supported by a wider collaboration that includes SAC Consulting, SAOS and Scotland Food & Drink.
The aim of this scheme is to alter behaviour in terms of food and drink production, promotion, and procurement in a manner that will ultimately lead to consumer purchasing towards local choices. The quality, nutritional content will be developed in order to meet the needs of consumers, retail, food service and hospitality customers. It is intended that the local food and drink economy, including the seafood supply chain, will be strengthened through diversifying and through improving access to local markets.
Information regarding terms and conditions has not been stipulated. Interested parties should contact the funding provider directly for further details.
Advice and guidance will be available to the following interested parties:
- Local food and drink businesses and organisations
- Common interest groups
- Food service
This service will be of interest to those who are:
- Running a Scottish food or drink business.
- A member of a common interest or regional group or network.
- Looking for local food and drink suppliers.
- Looking to grow their business and build connections within their local area.
Match funding is not applicable to this scheme.
Eligible expenditure is not applicable to this scheme.