Addressing global changes in feature film distribution, this scheme provides UK-based filmmakers with the skills, knowledge and networks to help them sell their films in the marketplace, source and maximise audiences and prepare for new digital technologies in the traditional routes of distribution and marketing.
Successful applicants will attend three intensive two-day workshops, a one day-day workshop focusing on international sales and distribution and a final pitch day where they will bid for support from industry professionals. The scheme will aid teams in creating a tailored distribution and marketing plan for their specific projects. The participants will also be supported through a dedicated mentor support programme in between the workshops.
Audience on Demand gives filmmakers the tools and knowledge to assess their projects in order to ensure they find the largest audience possible. In turn this keeps filmmakers' businesses competitive, ultimately developing sustainable careers for emerging talent.
Successful applicants will also be able to access bursary support. Levels of funding available through this strand are unstipulated.
The Build Your Audience (formerly Audience on Demand) programme is designed to support UK-based feature filmmakers to access appropriate distribution and sales routes for their projects. Aimed at low and micro budget films, the scheme will help to identify and target audiences, either through the traditional avenues or by using new innovative distribution models. Participants will need to demonstrate their entrepreneurial skills, their dedication to a sustained career working within the UK industry through a well presented development slate and show evidence of a proactive nature.
The programme will consist of a combination of classroom presentations and practical individual project work with industry mentors. These will be presented during three two-day workshops and a one day-day workshop focusing on international sales and distribution, with a final pitch day and networking session in London, where teams will present and receive feedback on their final developed packages.
The main objective of the programme is to raise the business and entrepreneurial skills of film practitioners, with a focus on emerging producers and with an emphasis on the impact of new digital technologies on their project. It will focus on the two distinct methods of exploiting your film – through traditional methods and the alternative ‘DIY’ route empowered by new digital technologies and innovative thinking.
Participants will be introduced to experts, distributors and digital agencies in order to make a sustainable difference to their film business and future careers.
Although there are no specific exclusions cited within the programme guidelines, those wishing to apply are advised to liaise with the sponsor in the first instance to discuss eligibility.
Independent filmmakers may apply to this programme. It is aimed at first and second time feature filmmakers from across the UK with either a feature that has secured at least 50% production funding or is near completion.
Match funding is not a stipulated requirement of this programme.
Workshop sessions will include the following key areas:
- The traditional sales and distribution model - the value chain and how it's changing.
- Revealing audience trends, profiles and behaviours.
- Online DIY marketing and distribution.
- Event releasing.
- Exhibition and the festival circuits.
- Online digital distribution.
- Online platforms and how they work.
- Typical deals and how to negotiate.
- Rentals / recoupment.
At the conclusion of the programme participants will:
- Understand the landscape their films need to operate in.
- Learn the tools to make them competitive in the marketplace.
- Make contacts who can help them sustain their businesses in future.
- Use their learning to make practical differences to their feature projects and release strategies.
- Have a basic digital release strategy and online marketing plan for their project.
The 2015 deadline for applications was 23 March 2015. Details of any further rounds will be reported should they become available.
Link to guidelines:
Further advice and assistance with submitting an application may be sought directly from Film London (if the applicant is London-based) or Creative England if based outside of London.